Privacy Policy

www.petsvilla.co.uk is a website operated by KYM TECHNOLOGY LTD (“we”, “our”, “us”). We are registered in the UK. under company number 12907515. Our registered office is at 119 Hurst Street, Birmingham, B5 6SE.

 

1. We collect personal data from you when you voluntarily submit information directly to us or via our platform. This can include information you provide when you register to use the platform, create an account on our platform, set up a profile on Services and interact with other users, visit one of our stores, use a tablet or similar device in one of our stores, complete a form, provide feedback or reviews on our products or platform, enter competitions through our platform, correspond with us, purchase products from the platform, subscribe to our email lists or respond to surveys or promotions.

 

2. The categories of personal data we collect include the following:

 

(a) Contact details: Such as your name, your email address, your telephone number and addresses associated with your account.

 

(b) Profile information: Such as your contact details (as above) and other any information you share when creating a profile on Services.

 

(c) Comments and opinions: Such as, comments and opinions you share on Pets Villa’s services, when you provide feedback or reviews on our products or platform, or when you respond to our surveys, competitions and promotions.

 

(d) Messages to us or between users: Messages you send to us such as email and written correspondence and messages to other users using Pets Villa’s services.

 

(e) Payment and transaction information: Records of the products and services you purchase from us and the payment method, and credit/debit card details, you use for the transaction.

 

(g) Your preferences: Choices you make such as notification and messaging preferences or choices about how the platform is displayed.

 

(h) Information about products you have looked at: We collect information about the products that you have looked at on the platform or in one of our showrooms, or that you have added to your basket on the platform or to your wishlist on a tablet or similar device in one of our showrooms.

 

(i) Information about how you use and connect to the online service:

 

(i) We automatically collect information about how you use the platform such as the pages and links you access, the time you access the platform and duration you are on it, the platform you come to the platform from or go to after leaving the platform and selections and choices you make when using the platform.

 

(ii) We also automatically collect information about the computer or other electronic devices you use to connect to the platform such as details about the type of device (which can include unique device identifying numbers), its operating system, browser and applications connected to the platform through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).

 

(iii) Typically, the information we collect about how you use or connect to the platform is associated with your device.

 

(j) Information about your location: Other than information you choose to provide to us, we do not collect information about your precise location. Your device’s IP address may help us determine an approximate location but this will be no more precise than the city, state or country you are using your device in.

 

(k) Information about the location of purchases: We will display a catalogue image of any purchase made through our platform on a searchable map as a way of showing the approximate location of the delivery address which customers give when making a purchase. We do not disclose any personal data on our map and only display our catalogue image of the purchase made by reference to the postcode of the delivery address.

 

(l) Information provided by other users: Sometimes, other visitors to our platform provide your personal data. For example, other visitors may provide your personal data to us when they invite you to use the platform or through Pets Villa’s services.

 

(m) Information from fraud prevention organisations: Where permitted by law, if fraudulent activity is suspected relating to your account, we may be provided with information by credit reference, fraud and crime prevention organisations.

 

2.3 We also automatically collect personal data indirectly from you such as information about the pages you look at on the platform or the device you connect to the platform with, or the products you add to your wishlist using a tablet or similar device in one of our stores.

 

2.4 We may also collect personal data about you from Facebook via its Connect functionality: The received information includes login details and profile information such as your log-in token, user name and photo and other information from that service as permitted by you and that service.

 

3.1 We will also use your personal data for the purposes specifically described below:

 

(a) Contact details: we will use your contact details so that we can communicate with you directly via phone, SMS messaging, or email, in particular, about queries, issues, problems we have detected or concerns you or other users have. We may also use your contact details to send you information about similar products and services that we think may be of interest to you (such communications will be in accordance with your marketing preferences).

 

(b) Profile information: we use your profile information to provide Pets Villa’s services to you and ensure that you are able to interact with our users as permitted by the functionality of the service and your preferences which you can set by using the ‘my preference’ functionality on your profile page.

 

(c) Comments and opinions: we will use your comments and opinions to determine similar products and services that may be of interest to you and to provide our Pets Villa’s service to you and ensure that you are able to interact with our users as permitted by the functionality of the service and your preferences which you can set by using the ‘my preference’ functionality on your profile page.

 

(d) Payment and transaction information: we will use payment and transaction information you provide to process payment for any product or service you purchase from us. We may also use the history of your transactions with us to determine similar products and services that may be of interest to you.

 

(e) Messages to us or other users: we will use messages you send to us to help us respond to any query, issue or concern you raise and to provide Pets Villa’s services to you and ensure that you are able to interact with our users as permitted by the functionality of the service and your preferences which you can set by using the ‘my preference’ functionality on your profile page.

 

(f) Your preferences: we will use your preference settings for the purpose of providing notifications, messages, displaying the platform and following other choices you are able to make about how the platform is displayed to you.

 

(g) Information about products you have looked at: we use this information to send you reminders and further information about these products. We will also use this information to determine similar products and services that may be of interest to you.

 

(h) Information about how you use and connect to the online service: we use this information to present the platform to you on your device. We will also use this information to determine similar topics, products and services that may be of interest to you.

 

(i) Information about your location: we may use an approximate location to ensure content on the platform is relevant to the city, state or country you are using your device in. We will not collect or track your precise location without your consent.

 

(j) Information about the location of purchases: we use this information to show what types of purchases are being made in a particular area on a searchable map and to allow users to contact other users about their purchases through depending on your preferences which you can set by using the ‘my preference’ functionality on your profile page.

 

(k) Information provided by other users: we will use your personal data that is contained in messages sent to us by other user to respond to any query, issue or concern they raise or to provide Pets Villa’s services to you and ensure that you are able to interact with our users as permitted by the functionality of the service and your preferences. We will use your personal data that is contained in forms submitted by other users to contact you, if you indicate you would like to receive a communication from us.

 

(l) Information about fraudulent activity relating to your account: we will use information about fraudulent activity relating to your account for the purposes of preventing fraud or crime.

 

(m) All personal data on an aggregated basis: we will use all the personal data we collect to: (i) monitor and improve the platform and our procedures and processes; and (ii) to help us develop new products and services.

 

3.2 We may anonymise and aggregate any of the information we collect (so that it does not identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the platform, developing new products and features or displaying information about the purchases made via our platform such as the most popular purchases or purchases based on an approximate location.

 

3.3. We process your personal data (i) with your consent, (ii) when we need to do this to fulfil a contract with you (for example, the contract of sale), (iii) where we are required to do this by law (for example, where it is necessary to retain it in connection with potential litigation), and/or (iv) when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights. For example, we have a legitimate interest in offering and providing Pets Villa's products and services, deter fraud and carry out direct marketing.